VP Technology, PWN Global
Arianna studied Political Economics at Bologna University and then specialized in Marketing and Business Administration at CUOA Foundation. She worked for years in marketing and communication for tech companies, developing a strong ability in using digital tools for marketing purposes.
During all her career she worked to connect 4 topics: marketing, tech, analytics and customer behavior.
During her professional growth she has witnessed and experimented with how technology has evolved and how data volumes have exploded! Now the analysis of the Customer Decision Journey/Customer Experience have become the basis of every strategy she develops to drive customer behavior online.
Arianna is an active member of PWN Milan and is the VP Technology for PWN Global.
She plays in comedies with her Amateur Dramatics Group “Clafunè Teatro” and lives in Como, Italy with her partner and their dog.